Photography for Real Estate

In the recent years, photography has become very important in real estate marketing. With the demand for real estate shooting up, the market for photography is also growing. This represents good news to photographers, but the fact is that just like any other business there is competition. Therefore, if you want to venture into this business and you are new to architecture and real estate photography, you have to ensure that you acquaint yourself with what it entails. Here we will look at some of the general guidelines that will make sure that your photography for real estate is on the right path.

Choosing the Right Camera Equipment 

We all know that a camera, tripod and lens are the basic things that you need to get started. However, it is important to understand that most competitors have excellent skills of using Photoshop techniques and supplemental lighting.

It is important to get an advanced camera that allows you to use different lenses, wireless triggers, flash and cable release. Wide-angle lenses are ideal for real estate photography. Consequently, a lens of about 10-22mm or 12-24mm is perfect for cropped sensor cameras, while a lens of about 16-35 mm is perfect for full frame sensor cameras in this photography job.

You can also use tilt-shift lenses as they help in avoiding converging vertical lines such as doorframes and wall edges leaning in or out. The tilt-lenses are available from 17mm, 24mm Nikon and Canon as well as others. These lenses offer great user experience, and they come with a fixed focal length.

Finally, apart from the camera equipment, the camera’s shooting techniques are also important in photography. The shooting techniques differ on the HDR, wireless flash, multiple exposures light painting and exposure blending. Your camera should be able to take images with the right alignment of multiple exposures without having to be moved regardless of your shooting style. The wireless triggers, a cable release and camera’s self-timer ensure that there is no camera movement.


When approaching the property for photography, you should remember that any potential buyer checks an exterior photo as the first image while reviewing properties online. Therefore, it is good to ensure that you take your photo at the right angle and ask the realtor the most important features that your photo should capture. In most cases, potential online buyers check exterior photographs from rear and front, landscaping and gardens, a barn, a patio or deck, shop as well as other outbuildings.  It is also important to include the surroundings such as amazing gardens as they emphasise every feature.


Above are some guidelines on the styles and techniques that you can follow to ensure that your photography for real estate is on the right path. You should also master setting the camera exposure, creative photography and always remember that you are photographing for the client that expects professional work. Besides, real estate photography is similar to architecture photography, therefore you have to learn and master its techniques well before you get started on your photography job.